Overcoming 60% Contraction via Physical Value-Add and Marketing Restructuring

During the height of the COVID-19 pandemic, this prime Class-A asset faced a critical occupancy crisis as its primary anchor tenant rapidly converted to remote work and decided to contract its footprint by approximately 60% (nearly 6,000 tsubo of premium office space).

TTC acted decisively by assembling an experienced asset task force. Rather than dropping rents, we chose to invest in upgrading the asset’s structural appeal. We directed a major modernization of the elevator lobby, completely retrofitted vacant floors with modern high-efficiency LED lights, and installed premium, high-density designer carpets. Simultaneously, we revamped the entire broker outreach program, introducing flexible multi-tenant subdivision schemes. As a direct result of these aggressive value-add initiatives, we successfully captured multiple massive replacement tenants—including a global Fortune 500 firm—securing over 1,000 tsubo in a single campaign and protecting capital value.

OTHER CASE STUDIES

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Office Building, New York

Auction Avoidance via Strategic Local JVs and Classic Loft AdaptationsTo address the…

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Office Building, San Francisco

Auction Avoidance via Strategic Local JVs and Classic Loft AdaptationsTo address the…

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Newly Built Office Building in Chuo-ku, Tokyo

Implementing Full/Half Setup Specifications & Creative Lease-Up in New BuildIn this transaction…

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